WORK HARD. CLIMB HARD. PLAY HARD
TCI EXPO' 2023: AN EVENT WITHIN AN EVENT
TCI EXPO' 2023, THE OPPORTUNITY TO UNVEIL OUR NEW GRAPHIC IDENTITY
TCI EXPO' 2023 was held in St Louis, Missouri, in the United States, and to say the least, it was a very special event for us.
It was special because it was the opportunity to present some new products to you, but above all, we took the opportunity to unveil the fruit of a lot of hard work by our FTC TREE team, our new graphic identity. New logo, same values!
For the last 24 years, we have been climbing; we have been pruning trees; we have been committing intensely in our field—without holding back; we have taken responsibility for our choices. The first step was not an easy one when transforming from arborists to product developers for climbers. Even if nothing is ever certain, that step has been reached.
We are now dedicated and committed equipment designers offering targeted products with an ambition to create solutions for easing arborists’ everyday tasks. Tree care is a field unlike any other. The men and women who are arborists experience difficult and challenging workdays, but in the end, they always have smiles on their faces. Theirs is a unique job combining work, climbing, and fun—and that is a true luxury.
Our new corporate identity represents what and who we are. We have been working hard to make reliable, high-performance tools. We love to climb, play among the branches, listen to what climbers want their equipment and job to be like, and live each moment to its fullest.
From now on, FTC TREE will boast new colours, a fierce logo, and a sum-of-it-all slogan.
TCI ExPO' 2023, THE HUGE MACHINE
TCI EXPO' 2023 is the must-attend event for all arboriculture enthusiasts. Whether you're a professional or a passionate amateur, this event offers a unique opportunity to learn about the latest advances in arboriculture and connect with other experts.
TCI EXPO' 2023 features world-renowned conferences, hands-on workshops, demonstrations and industry stands, and one thing's for sure: there's something for everyone. This must-attend event for the arboriculture industry is the ideal place to meet leading suppliers, discover the latest technologies and take part in collaborative sessions. For brands like FTC TREE, it's an opportunity to showcase their latest equipment, tools and techniques for the arboricultural sector to the general public and professionals alike. As you can see, TCI EXPO' is a must-attend event, which we invite you to attend if you have the chance and/or the opportunity.
WHAT ABOUT FTC TREE?
A "rebranded", minimalist stand, a passionate team ready to share ideas and products in which we strongly believe... All that was missing was your arrival to get this TCI EXPO' 2023 off to the right start, and it's fair to say that we weren't disappointed!
Many of you visited our stand this year, and once you've been surprised by our new identity (which obviously convinced you), we can move on to the real thing! We're passionate about what we do, and the interest you showed in our products only confirms our commitment to developing ever more innovative products tailored to the needs of arborists. TCI EXPO' 2023 was an opportunity to give you a sneak preview of our new DONUT pulley, our NATE CHEST and the one you already know, the new FREEXION SYSTEM. Of course, we also brought back some of FTC TREE's best-sellers, such as our friction devices (MICRO-CYLINDRE 2.1 and MINI-CYLINDRE HR 2.1), our FIORI'S RING friction ring, our KLIK N'KA climbing spurs, our MINI-ECLIPSE 2 rigging block and our famous MATRIOSAC bag.
A LOOK BACK AT THE PRODUCTS WE PRESENTED AT TCI EXPO' 2023
Many of you were surprised to learn that our DONUT is not just a friction ring, but a rigging block! As for its fracture values, it's fair to say that they surprised many of you. So, would you like to have a taste?
At TCI EXPO' 2023, you were also able to get hands-on with our brand new FREEXION system, and were impressed by its compactness and ease of adjustment. But did you know that it's possible to put two people on a single FREEXION system, so you can use it in the event of a rescue?
Our new chest harness will make your SRT climbs easier. For us, the aim was to design a robust but above all lightweight torso harness that would be easy to forget. All the people who came to the stand were unanimous: our new NATE CHEST is a featherweight! A little extra: the bridles are braided directly into the Dyneema® webbing, so you can be sure of a long life.
You've already heard of it... with its 2 bags and no twist, the complete MATRIOSAC is the only bag specially designed to hold 2 throwing sets. So we were able to take advantage of TCI EXPO' 2023 and the launch of our new graphic identity to present you with its new design! Many of you wanted to buy it from us at the show, but don't worry, we should have it in stock very soon!
This TCI EXPO' 2023 was an opportunity for us to present some new products, as well as some iconic ones from the FTC TREE range. In short, as you'll have gathered, this year we weren't presenting all our products, but we were focusing on quality rather than quantity. Less is more!
MIcro-CYLINDRE 2.1, MINI-CYLINDRE HR 2.1, FIORI'S RING and MINI-ECLIPSE 2
In any case, the show was an opportunity for us to get your first impressions, to talk with you and it was a real pleasure to present our new products, our flagship products and our new graphic identity. You seemed convinced by FTC TREE's future releases and rebranding, and as a manufacturer, it's a real plus to be confronted with the direct opinions of users and other players in the field, because we work hard to design products that will help you in your daily work as an arborist. So, as they say in the USA, "SEE YA", and we'll be back, because this year's TCI EXPO' 2023 was a good one for us, both in terms of the quality of the discussions and the good humour of the visitors and exhibitors. FTC TREE and the USA: something to look forward to!